CASE STUDY
AN EASY TO NAVIGATE AND RICH WEBSITE EXPERIENCE
The Client
Herbal Picks develops herbal traditional medicine to solve today’s everyday health problems. The company’s approach to wellness is inspired by our roots and inline with the future of health, which seeks preventive measures as opposed to reactive treatment. The brand also sees a future where the usage of these potent herbs moves further into other wellness aspects including skincare and beauty.
The Challenge
With a clear offering and products ready to hit the market, the client tasked us to create a digital identity, as well as a platform that;
Spotlights Herbal Picks products
Allows the brand tell its unique story
Makes its products accessible to the target market for purchase
Our approach
With our understanding of the Nigerian market and how web content is consumed, our approach was mobile first; ensuring mobile experience was easy to use and first rate. Also keeping in mind that health and wellness is no longer synonymous with clinical and cold experiences, but part of our everyday life, we sought to excite and delight the audience
Content - In line with the client’s identity, the approach to imagery is a mix of clean backgrounds whilst honing in on the richness of the ingredients and products. This set the tone for the style and quality of imagery going forward
Website Design - Through the discovery process with the client, we unearthed the brands goals and the core brand identity, which allowed us extend the brand system to include application in the digital space
The Outcome
A rich digital experience that allows takes the audience into the brand’s world and hones in what matters most, the products and its potency.
