A growing population coupled with low barriers to entry and favourable ‘state of nature’, suggests that the logistics industry is set for an explosion. However, the difference in models between large incumbents and smaller new entrants will be centric to the value they look to deliver to customers and the cost structure they are able to adopt.
With a burgeoning population, high humidity and temperature, as well as the growth of health-conscious middle-income consumers who recognise the need to maintain rehydration and electrolyte balance; what is the state of the soft drinks market and are there opportunities?
Deciding to adopt e-commerce may seem daunting, especially with the structural issues and cultural contexts in Nigeria. However, there are companies that have been able to leverage this channel. Here’s how physical stores can transition to online retailing in a systematic way.
‘The world’s most valuable resource is no longer oil, but data’. However, a lack of an entrenched culture of data use across the continent means that big data cannot be compiled.
