Thread Strategy Thread Studio

Lead Marketing Strategist

As a Marketing Strategist, you will be working with clients to create and improve their marketing and customer approach, whilst being the strategy compass for the Studio team. You’ll be a generalist, someone great at connecting the dots across touch points for maximum impact. Primary area of capabilities includes; Market Research and Analysis, Customer Strategy, Brand Development, Communications, Campaigns and Digital Marketing. We want a strategist who sees marketing as key to realising top-level organisational goals.

You will be joining the Strategy and Studio team as a self-starter owning and managing projects from start to finish. We want people who aren't scared to experiment and are happy to fill the blank sheets with ideas. 

Leads are an instrumental part of our growth and business development, for which they are also rewarded. We are looking for partners that want to grow with us, putting in the work with a view of managing this function, long-term. We are flexible in how we work and that equips us for survival in the global industry. Leads work part-time or full-time on client projects. 

You’ll likely work on 

• Auditing client’s current marketing approach

• Researching markets, demographics, trends, sales results, and other data related to the client's products or services to inform marketing strategy

• Drawing up branding, positioning and targeting strategy

• Developing customer personas and customer journeys

• Effective communication strategies and campaigns, within the clients budget 

• Digital marketing (social media, digital advertising, email etc) and analytics

• Product development and extension strategies 

• Integrating the marketing mix

• Setting benchmarks and methods to track marketing performance over time 

• Implementation of strategies requested by the client

• Creating briefs for the Studio team to ensure execution is in line with client expectations

• Contributing to clients creative strategy with the Studio team  

You’ll be expected to  

Lead Projects

• Manage client project from brief through to completion  

• Organise and manage specialists and sub-contractors to work on projects

• Set objectives and evaluate project success against benchmarks

• Ensure quality standards are continuously met  

• Liaise with directors on costing and billing 

Manage Client Expectations 

• Manage the day-to-day client service requirements

• Report to the client on project progress and manage expectations 

• Disseminate necessary documents to clients 

• Present strategy and plans to clients

Contribute to Business Development 

• Identify new business opportunities

• Attend key industry events to network and build contacts

• Prepare proposals 

• Take the initiative to follow through to generate new client projects  

The requirements

• Experience working in marketing and communications. Agency experience is a plus

• Strategic but also creative 

• An understanding of all areas of the marketing mix 

• Interested in consumer dynamics, business dynamics and the changing media and digital landscape 

• Project management skills

• Ability to build strong client relationships

• Ability to lead a team but also work well in a team 

• Confident in structuring ideas and solutions but also communicating them effectively

• Ability to generate new work and follow-through - from existing and new clients

• Initiative and the confidence to start things from scratch

• University degree - preferably Business, Marketing, Advertising or evidence of grasp of key concepts 

Our deal 

Generous share of project returns - project-based pay

• Compensation for jobs you bring in 

On track to equity partnership once you hit benchmarks 

Apply Below