Do You Know Your Customers?
Questions about your target customer may not be the easiest to answer but if you do understand that they should drive key decision areas, ranging from product development, sales channel selection, content creation to communication decisions then you are off to a great start
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Marketing Should Own Customer Experience
Marketers must transcend the limited version of their role in an organisation to thinking more about customer experience and carrying the rest of the organisation along in helping to build future proof businesses.
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